Bargain Booze’s biggest ever advertising campiagn is set to hit the air this week.
The company is investing £1m in a two-week multi-channel TV and radio campaign to drive sales in the run up to Christmas.
The comical ads which feature real customers and actors are expected to reach more than 20 million UK adults over the next two weeks.
The campaign’s first high profile airing is a 30-second spot in the centre break of Coronation Street today, and includes prime-time spots among popular ITV1 ITV2 and ITV4 TV programmes and across Talksport, Real and Smooth radio stations.
The investment forms part of a company-wide drive to raise the awareness of its franchisee-operated stores, which trade under Bargain Booze, Bargain Booze Plus, Select Convenience and Thorougoods fascias.
“Christmas is a key sales period for every retailer so it is important that we showcase the strength and breadth of our offers in the run up to the festive period,” marketing director Adam Burnett said. “The campaign aims to drive footfall, increase volume sales and attract new customers by promoting our competitive deals, plus the convenience of shopping locally.”