LB has given its Chileno wine brand a revamp following consumer research
Scottish & Newcastle is backing its new Foster's Twist bottled lager with a national TV campaign
Scottish & Newcastle is backing Kronenbourg 1664 with a new TV ad
PIERRE’S has developed a basic display cabinet for any store that already has baking facilities.
New products alongside big budget marketing should warm retailers’ hearts this Xmas.
CONSTELLATION'S Gaymer Cider Company is running a TV ad campaign for its Blackthorn brand.
MAXXIUM UK has swapped boats for blooms in a £15m repositioning of its Plymouth brand.
INBEV is backing its XXXX Extra Cold brand with a £3m summer poster campaign in England and Wales.
CARLSBERG UK is hoping to capture the 18- to 24-year old female market with the launch of a citrus beer, Carlsberg Edge.
BACARDI RUM is running an 8m ad campaign across TV and the cinema.
S&N is targeting Foster's drinkers looking for refreshment with the launch of Foster's Twist.
WINDHOEK lager is now available to the UK take-home market.
If it's branded and from the New World, then it's a wine that's going to sell
Older consumers are drinking less but better quality alcohol, according to market analyst Datamonitor.
Cider sales are up but
c-stores may be missing out by ignoring trends. Nigel Huddleston reports
WHYTE & MACKAY has teamed up with street artist Mr Wim to repackage its Vladivar vodka.
HALEWOOD is backing its Red Square Reloaded brand with an integrated marketing campaign including the launch of the brand's first limited-edition bottle.
WHYTE & MACKAY is relaunching its eponymous brand with an emphasis on the drink's Glasgow heritage.
COORS BREWERS is giving consumers a chance to get hold of an authentic Dutch-designed Grolsch glass in an on-pack promotion.
STELLA ARTOIS' ongoing association with film will include an outdoor film festival this year.
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