Paper product sales in c-stores are rolling along nicely thanks to product improvements and innovation.
Reckitt Benckiser has launched Harpic Power Plus Max Coverage, which has been designed to deal with tough stain removal.
P G is building on the success of Ariel Excel Gel with the launch of Ariel Excel Gel Non Bio and Fairy Non Bio Gel.
The magnesium-enriched range also contains functional botanicals
The move comes following increased popularity of the single format
The better-for-you bars also have less sugar thanks to revised recipes
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