Paper product sales in c-stores are rolling along nicely thanks to product improvements and innovation.
Reckitt Benckiser has launched Harpic Power Plus Max Coverage, which has been designed to deal with tough stain removal.
P G is building on the success of Ariel Excel Gel with the launch of Ariel Excel Gel Non Bio and Fairy Non Bio Gel.
The relaunched range will be available in two flavours.
The activity will increase brand awareness and includes radio and social media activity
England football stars Marcus Rashford and Alex Oxlade-Chamberlain also feature
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