Scottish & Newcastle is backing Kronenbourg 1664 with a new TV ad. The ad, which airs this month, features a man's search for an empty seat in which to savour his pint. It repositions the beer as 'the lager worth taking time to savour'. TEL 0845 301 0440
Nurishment, part of Grace Foods, is now making its Nurishment range available in bottles as well as cans, with the aim of bringing new shoppers into the category and building a presence in the ambient and chilled milk aisle.