Carlsberg has launched an on-pack promotion that gives consumers the chance to win their own seats at the new Wembley Stadium.
The winner and a friend will get a guaranteed seat at every event held in the stadium from August 1, 2007 to July 31, 2008.
Promotional packs will be available until December 2006 and consumers enter by texting an on-pack code
to a hotline.
The promotion will run across seven packs and will be supported by POS.
Carlsberg is the official beer of Wembley Stadium.
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