Kettle has entered the festive spirit with a new seasonal flavour.

Smoked Paprika, Porcini & Garlic Butter is available nationwide from now until March 2014 and comes in 150g sharesize packs (rrp £1.99).

The brand recently celebrated the fact that it is now a million pound brand. According to Nielsen data, its sales reached £101m over the past 12 months with a value growth of 7.7%. Kettle’s household penetration has also reached its highest level 28.9%.