Kettle Chips has launched the ‘ultimate treat,’ a new on pack promotion across its top five variants.

Available now, the promotion runs on lightly salted, mature cheddar and red onion, sea salt & balsamic vinegar, sea salt & crushed black peppercorns and sweet chilli & sour cream seasoned packs.

Prizes for the promotion include trips to Paris, hot air balloon rides, theatre tickets and dining experiences. The top prize is a holiday to one of three locations.

To enter the ‘ultimate treat’ consumers need to go online and enter the unique code printed on each promotional pack.

Jim Couchman, Kettle Foods head of impulse said: “We encourage retailers to stock up on the Kettle Chips promotional packs to drive sales of their single serve premium crisps. Already purchased as an on the go treat, we are confident that the promotion will be highly popular with consumers and so further increase sales.”