Kettle Chips has released a range of ridged crisps designed to target the 25-40 age group. Kettle Ridge Crisps come in four flavours flamed steak, cheese & onion, spicy chilli and salt & malt vinegar in 150g sharing bags. A national press advertising campaign runs until the end of November.

rrp: £1.59

tel: 0800 616 996