Healthy snacking brand Graze is pricemarking a range of its best-selling sweet and savoury punnet products for the convenience sector. 

The line-up of £1 PMPs comprises: Lively Lemon flapjack 53g; Cocoa Vanilla flapjack 53g; Smoky Barbecue Crunch 31g; and new Salt & Vinegar Crunch 28g.

The move is designed to make purchasing decisions easier for shoppers, while enabling retailers to tap into the healthy snacking opportunity.

Graze Retail managing director Stephen Hann commented: “Pricemarked packs are proven to help drive sales, and with the £1 splash on the front of our much-loved snacks we will attract even more shoppers through value perception, and in turn gain their trust.

“Making our products more accessible is very much part of our brand mission to help people enjoy healthy living every day, and given the amount of people seeking healthier snacking alternatives this is an untapped market for retailers to capitalise on.”

On-the-go healthy snacking within impulse is in growth (symbols & indies +1.5% vs Total Impulse +5.5%, Nielsen 52 weeks to w/e 22 February 2020). However, brand owner Unilever believes there’s still a big opportunity for independents and symbol group stores to boost their share of the category.

The company points out that with 73% of shoppers actively looking to cut down on traditional snacking and 67% seeking healthy alternatives (Kantar, On The Go Panel, 52 weeks to November 2018 / Nielsen ‘The Power of Snacking’ Report 2018), retailers should ensure they stock a range of products to suit multiple occasions and tastes.