Häagen-Dazs’ latest innovation Secret Sensations has been given a £1.6m marketing spend to support its launch. TV ads and digital activity will promote the new product, which uses patented technology to create a liquid centre of sauce which is then enveloped in ice cream. Available in 100ml tubs as a twin-pack and as individual units, the product is available in chocolate fondant and crème brûlée varieties.

rrp: twin-pack £3.29 single £1.89

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