Häagen-Dazs’ latest innovation Secret Sensations has been given a £1.6m marketing spend to support its launch. TV ads and digital activity will promote the new product, which uses patented technology to create a liquid centre of sauce which is then enveloped in ice cream. Available in 100ml tubs as a twin-pack and as individual units, the product is available in chocolate fondant and crème brûlée varieties.
rrp: twin-pack £3.29 single £1.89
tel: 01895 201 367