Nestle is re-launching its Kit Kat Choose a Chunky Champion campaign on January 14 with a £5m media investment.
Following on from last year’s success, which saw 11 million bars sold, this year consumers will be encouraged to vote on Facebook for their favourite bar, from Mint, Choc Fudge, Coconut and Hazelnut variants. The voting period has been doubled to eight weeks for 2013, with TV ads running throughout this period. Each bar will be supported by a superhero character and consumers will be able to vote across a number of different media platforms including Blippar and Shazam. Retailers can buy wholesale starter packs featuring all four flavours bound together, which will offer a £4 saving on packs bought separately. The winning bar will be announced in March and packs will be on-shelf by June.
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