Haribo Starmix mulipack is now on TV kicking off the brand’s ‘little bags of happy!’ campaign.

The new 10” tag features at the end of the current advert that sees adults talking with kids’ voices.

Focusing on the start of a new journey, the creative captures a mum treating her youngsters to a mini bag each of Haribo Starmix, whilst the tannoy announcer describes them as “little bags of happy” in a familiar kid’s voice.

Hayley Johnson, marketing manager at Haribo UK said: “In 2016 we showcased four new adverts in support of our top-selling treats; Haribo Starmix and Tangfastics. Each one built upon our hugely successful ‘Kids’ Voices’ creative, which has become synonymous with the Haribo brand.

“Whilst these adverts will return to our screens again this year, we will also be putting the spotlight on our other popular formats and new products with ‘little bags of happy’ showcasing our treat size mini bags on TV for the very first time.”

‘Little bags of happy’ has been developed by creative agency and film production company Quiet Storm, the team behind the hugely popular Kids’ Voices adverts as well as Starmix ‘Interrogation’ and ‘Just too Good’.

‘Little bags of happy’ will be on air for seven weeks. For further details about the Haribo brand visit www.Haribo.co.uk.