Spar Scotland wholesaler CJ Lang is to reduce the wholesale price of 106 tobacco lines as it looks to support its retailers in a challenging market.
The “significant investment” is designed to strengthen retailer margins, encourage greater purchasing loyalty and reinforce Spar Scotland’s competitive positioning.
It follows a series of successful tobacco trials and promotional stunt deals, which delivered strong results for retailers.
However, the business recognised the need for a more consistent, long-term approach to support its retail partners.
“This strategy is about listening to our retailers and responding to the market,” said Brian Straiton, independent sales director at CJ Lang & Son Ltd. “Retailers told us we needed to review our tobacco offer to remain competitive and this price investment aligns us with activity from key competitors. By being proactive, we are helping retailers maintain margins and drive growth in a very challenging category.”
“This is about working much more closely with our retailers. A stronger, more competitive tobacco offer encourages retailers to buy more from us, which in turn allows us to reinvest back into our wider proposition – creating a win-win for everyone.”
The tobacco price match campaign joins CJ Lang’s portfolio of value-led initiatives, including its Value Deals programme, which offers savings across everyday essentials and high-profile consumer promotions, such as the Big Deals of Summer campaign.
“Retailers can be confident that SPAR Scotland remains focused on delivering value,” Straiton added. “We are constantly investing in promotional activity with great brands at great prices to give shoppers confidence that they get value in our stores. The Tobacco Price Match campaign is another example of how we listen, take feedback on board and act in the best interests of our retailers.”
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