Westons Cider is expanding its Henry Westons range with the launch of three new variants: Cloudy Vintage, Vintage Rosé and Organic Cider.
Building on the success of Henry Westons Vintage (up 8.2% year on year - IRI), the new Henry Westons variants will further diversify the Henry Westons portfolio and offer shoppers “authentic, premium and high-quality choices within favourite cider sub-categories”.
Henry Westons Cloudy Vintage (7.3%) is a medium-dry naturally cloudy, unfiltered cider, which Westons describes as full-bodied and “sparkling with a fruity character”.
Henry Westons Vintage Rosé (5.5%) is a “smooth and rounded” medium cider with a long fruity finish.
Henry Westons Organic Cider (6%) is described as rich and fruity with honeyed notes, certified organic by the Soil Association and medium-dry.
Westons Cider head of marketing Sally McKinnon said: “Henry Westons is by far the most popular glass bottled apple cider in the UK. The brand is currently growing 9.1% yoy and worth £45.1m (IRI).
“Premiumisation has certainly played a big part in fuelling the impressive growth of Henry Westons, and – as value sales continue to outstrip volume sales – we expect to see more shoppers trading up to the brand from mainstream offerings.
“The launch of these innovative variants will enable us to introduce Henry Westons to new shoppers who are currently buying into three exciting sub-categories of cider: Cloudy, rosé and organic. We know that line extensions drive incremental sales for the Henry Westons brand and, by welcoming in these new shoppers, the NPD will propel further growth.”
Available in most wholesalers from this month, all three new additions to the Henry Westons range will be available in 500ml glass bottles, with an RRP of £2.19.