Absolut Vodka is launching a £13.49 pricemarked pack for its 50cl bottle.

The move follows the introduction of other Pernod Ricard brands Malibu and Campo Viejo earlier this year.

The pack includes a premium neck tag, in line with the “contemporary look and feel of the Absolut brand”, and is available from this month.

“We have seen the success of both our Malibu and Campo Viejo pricemarked packs and we are confident that this bottle will deliver the same sales opportunity for retailers, while offering consumers value for money at point of sale,” says Pernod Ricard’s off trade director for spirits, Chris Shead.

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