Shop Project is an annual exercise whereby four stores are given a complete makeover in partnership with leading suppliers.
Take a look through the
digital version of the Shop Project supplement.
Click on the image and the edition will open in a new window.
As many of you will already know from your own experiences, making even relatively small changes in-store will often deliver fairly big rewards.
Once again, our Shop Project has amply demonstrated this fact, confirming that every retailer can benefit ffrom some useful hints and advice.
The store owners participating in Convenience Store's makeover exercise received expert advice from on a variety of topics, including consumer trends, product ranges, the latest launches and display techniques which are so important in making the most of your business.
The manufacturer project partners all worked with at least two of our four test stores to assist the owners in detailed planning and then put their recommendations for change into practice.
Over the next four pages we introduce the store owners who took part in this year's Shop Project and reveal the sales uplifts they achieved. These demonstrate, most impressively, that even small changes do, indeed, have a big impact.
I hope you will enjoy reading about the project and then benefit from a re-examination of your own fixtures.
David Rees – Editor, Convenience Store
View Shop Project 2013
View Shop Project 2012