Unitas has launched a new own label brand in response to the cost-of-living challenge.
The new brand will initially contain 90 SKUs that are being transitioned from Lifestyle to the Local Living branding over several months. Unitas said there will be an ongoing new product development strategy that will see 24 new products launched in the next three months, with a target for Local Living to be home to 200 SKUs.
The new Local Living range has been launched due to the growth in demand for an own brand value product, which reflects the cost-of-living challenges that consumers are facing.
Unitas said the new range will offer of products that consumers are looking for, from household essentials or pantry staples. It has partnered with “trusted suppliers to ensure that every product is worthy of carrying our stamp of approval, promising exceptional standards” and Unitas is “committed to providing members and retailers with value-priced products that help them remain competitive in their market”.
Head of marketing and communications at Unitas Wholesale, Tracey Redfearn, explained that “Local Living is not just a brand; it’s a promise”. “It’s a guarantee to our members and retailers that we can offer them margin-boosting products at prices their customers expect.
“Affordability is vital to success, and quality will keep shoppers coming back for more. Following months of extensive market research, we’ve carefully curated a member and consumer centric range of products. Our aim is to offer our members and retailers products that not only meet but exceed their customers’ expectations on quality and price.”
She added that Local Living will help members and retailers take advantage of the own brand opportunity. “Own brand continues to grow its share in stores. Local Living will allow our members and retailers to be part of this growth, delivering a range of essentials that still provide the best margins and profitability. We’re confident that Local Living will build on the success of Unitas’ own brands, that are already enjoying sales growth of +29% year on year.”