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Seasonal events last year struggled in the major multiple outlets due to the Covid-19 pandemic causing lockdowns however the convenience channel benefitted from the extra footfall and shoppers looking for something to celebrate.

With the UK in lockdown again and no end in sight, consumers are desperate to make merry where possible and the savvy retailers have got in early with their offerings to ensure they do well again. Valentine’s Day is of course on 14 February (hint hint) and Pancake Tuesday follows shortly after on 16 February. Both events do very well with last-minute shoppers who may have forgotten about them and that’s when it’s time for convenience to shine. Easter Sunday falls on 4 April this year and while eggs have been on display since Christmas, there’s value in keeping the displays full with repeat purchases proving popular.

Nisa Evington in Nuneaton credits Nisa and Co-op for the range support for the Valentine’s Day and Easter displays but as always it’s the retailer that puts the finishing touches on these offerings, and Richard Kent’s team has done another fantastic job.

Spar Princess Street in Manchester is getting its customers in the mood with this Valentine’s Day grotto-style display. The rustic box effect for its Pancake Tuesday display also stands out.

Londis Chatsworth Road in Chesterfield is providing a public service with its Valentine’s Day display to ensure that anyone passing certainly won’t forget the most romantic day of the year.

Spar Oswaldthistle in Lancashire is leaving nothing to chance for Valentine’s Day or Pancake Tuesday with a strong promotional display for both events.

 For more on Spring and Easter sales, check out our category report.

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