Nisa has launched a new marketing campaign to help retailers make the most of sales opportunities in the run up to Father’s Day.


The ‘Fit for a King’ campaign will assist Nisa retailers in capitalising on Father’s Day occasion, with gifting and breakfast being the key focus.

The campaign, which will be running in stores as well as online, will supply retailers with themed point of sale and gondola end kits to help promote offers, including Maynards Bassetts Wine Gums, Liquorice Allsorts and Jelly Babies for £2, Celebrations, Roses and Heroes for £3 and deals on a wide selection of wines, spirits, beers, ales and ciders including a gift box of Jameson Irish whiskey for £18.

Nisa head of marketing Philippe Rondepierre said: “More than half of shoppers are celebrating Father’s Day and with favourite gifts for the event including beer, wine, spirits and chocolates, Nisa partners are in a great position to cater for their needs.

“This year our retailers also have access to the excellent Co-op own-label chilled range, which provides further opportunities to drive sales, by satisfying the needs of those looking to prepare a Father’s Day Breakfast fit for a king.”