Filshill appointments March 2024

JW Filshill has restructured its sales and development team with the internal promotions of Shirley Ruane and Elaine Feeney to the newly created positions of sales managers.

Ruane, who has been with the business for eight years as regional development manager. has assumed responsibility for the west of Scotland and northern England territories. Meanwhile, Feeney has responsibility for the east and north of Scotland territories, including the islands.

Commenting on her new role, Shirley Ruane said: “In my case, I made it clear that I was ambitious to develop my career with the business and step up to a more challenging managerial role – the door is always open at Filshill and you are encouraged to speak up,” she commented.

Ruane, who also takes responsibility for Filshill’s Click & Collect operation in her new role, said it’s encouraging to see more women in senior roles at the wholesaler and she is not phased to be managing an all-male team.

“While wholesale continues to be a male-dominated industry it’s certainly make inroads and Filshill is definitely up there with those leading the way to show that wholesale can be a great place to work for women in many different roles.”

Feeney, who joined the business nearly four years ago, said there’s no doubt that “Filshill is a great company to work for” and believes her promotion sends out a strong and clear message that women can be successful in wholesale. “Here at Filshill, we have a lot of female buyers now, we have female supervisors in the warehouse – it’s tremendous progress,” she says. “There are definitely good career prospects for everyone, male and female – you are encouraged to step up.”

Craig Brown, chief sales and marketing officer at JW Filshill, said: “Both Shirley and Elaine have worked hard in recent years to earn their promotions and we look forward to watching them progress even further as they lead their respective teams to develop our KeyStore convenience store division, working with ambitious and tech-savvy retailers who want to grow their businesses.

“Having such strong and experienced regional development teams in place, as more retailers choose KeyStore as the best solution for achieving increased profit and margin, gives us confidence in stimulating growth for our brand and customers in a competitive convenience marketplace.”