Latest Soft Drinks News – Page 84
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APPLETISER is to repeat its on-pack promotion that offers shoppers the chance to win a rare green diamond worth an estimated £20,000.
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Coca-Cola is setting male drinkers firmly in its sights with the UK launch of Zero. It claims the introduction will reinvigorate the entire carbonates category.
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As part of its support of the 2006 Wimbledon Championships starting this month, Buxton is to carry an on-pack promotion on 50cl bottles.
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Belvoir Fruit Farms has extended its cordial range with two new flavours - pomegranate & raspberry and organic blueberry.
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Bottlegreen has launched a new Simply Sorbet push-up inspired by the flavours of its cordial range.
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GLAXOSMITHKLINE has extended its Ribena Really Light range with the launch of a blueberry variant.
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ENCO PRODUCTS is adding a limited-edition coffee latte variant to its Nurishment range.
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BRITVIC soft drinks is looking to drive sales of its Robinsons squash with a text-to-win promotion surrounding the Wimbledon tournament.
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Product News
Bubble trouble
Manufacturers are confident the carbonates market can bounce back and regain its fizz
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Go with the flow
Rich Airey visited the London Marathon Expo to find out what the competitors drink before the race
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Good hydration
Water is the ultimate better-for-you drink, which is why it's selling so well. Tracy West reports
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Nature's way
Pressure on manufacturers is building as the government, schools and parents demand more natural kids' drinks
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Prime time
Grown-ups are ready and willing to spend on soft drinks with some sophistication
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Smooth talking
With sales of smoothies going through the roof, it's not only consumers who can reap the benefits