GLAXOSMITHKLINE has announced a packaging makeover across its range of Ribena drinks.
The new look, which comes as the brand celebrates its 70th birthday, is designed to appeal to a young adult audience and is part of the brand's ongoing repositioning.
Packaging now emphasises a countryside heritage on pack, with images of butterflies and dandelions.
The new packaging will also feature GDAs.
The revamp will be supported by heavyweight trade activity.
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