COCA-COLA ENTERPRISES (CCE) is launching a new Diet Coke variant and will be investing heavily in its product portfolio in 2007.
Diet Coke Citrus Zest will replace the company's lemon & lime variants.
Coca-Cola will continue its sponsorship of the Football League and the Buy a Player on-pack promotion launches this month, offering fans the chance to win a share of a £10m transfer fund for their club and £10,000 for themselves.
The famous Diet Coke break will also return to screens and Coca-Cola Zero will be supported through continued ad campaigns and a new TV ad in March.
CCE has also announced a £1m awareness campaign to support its Capri-Sun 100% pure juice in 2007.
Elsewhere in the CCE portfolio, Powerade will be relaunched with new packaging in March and will benefit from a 'try-me-free' promotion between February
and April.
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