BRITVIC has announced a range of new lines, packaging changes and activity for this year.
It will add two pure juice products to its portfolio this year.
Robinsons Smooth Juice, a juice blended with barley, and Robinsons Fruit Shoot 100% Juice will be launched in the second half of 2007.
Robinsons Smooth Juice is ambient and comes in apple, apple & blackcurrant and orange flavours.
Fruit Shoot 100% Juice is available in the same three flavours in a resealable bottle.
Britvic is also removing all artificial colours and flavours from its core squash range, which will also be given a new look.
Pepsi is set for a redesign and, a year on from its launch, Drench will be repackaged to improve shelf standout.
The company is also giving retailers to chance to win VIP tickets to a one-day cricket match this summer via a text-to-win promotion on cases of 500ml Pepsi, Diet Pepsi and Pepsi Max.
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