Purity Soft Drinks has added a new flavour to the Juice Burst range.
Peach Ice Tea will be available in a 330ml bottle format at an RRP of £1.29 from 14 August.
The new launch will be supported by a disruptive, national OOH and digital marketing campaign to keep it front of mind with consumers throughout the summer and into the Back To School season.
Sarah Baldwin, CEO of Purity Soft Drinks Ltd, said: “Our mission is to deliver natural refreshment for everyone, in every drop. That’s the Purity Promise, and the introduction of Juice Burst Peach Ice Tea is very much a part of this promise.
“On-the-go soft drinks are currently growing twice as fast as the total category. As we approach the Back To School season, retailers have a clear opportunity to tap into those occasions. The launch of Juice Burst Ice Tea aims to have strong appeal with younger consumers, by offering a healthier, great-tasting, permissible juice drink option which puts a fruity twist on a current and on-trend flavour profile.”