Yazoo is to launch its limited-edition Jaffalicious Choc-Orange flavour in a one litre format.
The larger size (rrp £1.50) is available in grocery and convenience from this month (June).
Yazoo marketing manager at FrieslandCampina UK Kate Allison said: ”Our new limited-edition flavour has proved very popular with shoppers so far, with sales now worth over £46k and growing in just six weeks since launch. Jaffalicious Choc-Orange offers an exciting variant for existing fans and creates a sense of exclusivity, which in the long term contributes to brand longevity. It also entices new shoppers to the category, with 7% of non-flavoured milk drinkers saying it would prompt them to buy Yazoo.
“Our one litre formats are permanently available in our best-selling core flavours: Chocolate, Strawberry and Banana, and as we respond to the growing demand for take-home drinks and treats – we’re very excited to be extending this to our limited-edition range to provide Yazoo lovers with more variety.”