New range, Wild Thingz, is crashing into the confectionery world with an unapologetic mission: less junk, more punk. It was founded by Fliss Newland, who left confectionary giant Mondelez to start this challenger brand.
The gummy sweet brand is here to “disrupt the £1.4 billion UK sweets market with bold taste, but without any of the artificial nasties or the sugar overload,” it says. The sweets are about reclaiming the joy of childhood treats, featuring rebellious packaging and organic ingredients.
These are not boring snacks in disguise - just the best version of sweets they can be. Wild Thingz offers the fun, rebellious edge missing from most healthier options. With half the sugar of the big brands and no artificial colours, flavours or preservatives, these are treats parents can feel good about.
Wild Thingz flavours include Green Apple flavoured Flies, Lemon Maggots and Cherry Spiders. Wrapped in vibrant, rebellious packaging, they’re available in 130g share bags and 25g treat-sized packs. To date, it has secured listings with Diverse Fine Foods, CLF Distribution, Hunts Food Group, Essential Trading Co-operative and Suma Wholesale. From January 2025, the brand will also be available on Amazon.
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