Bebeto, the leading confectionery challenger brand, is kicking off 2025 with a groundbreaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.
You Melt My Heart liquid-filled gummy soft hearts contain strawberry and cherry flavours - each with a raspberry liquid filling. They are available in 130g hanging bags (rrp £1) and 400g heart-shaped tubs (rrp £3), making the perfect Valentine’s gift. To make them even sweeter, they contain no artificial colours or flavours and are also halal certified.
Phil Hulme, commercial director at Kervan Gida UK, explained more: “Liquid-filled technology is one of the most exciting trends in confectionery. It’s particularly popular with Gen Z, who love experimenting with bold flavours and textures.
“This marks an exciting new chapter for Bebeto in the UK. Seasonal offerings have played a pivotal role in driving our growth, as demonstrated by the remarkable success of our Halloween range. Building on this momentum, we are expanding our seasonal portfolio in 2025.”
Rolling out from January, Bebeto’s You Melt My Heart range will be available in Asda, Spar UK and Parfetts Cash and Carry.
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