Whole Earth, the nut butter brand owned by Wessanen UK, has launched a new ‘Power Balls’ snack, endorsed by the British Triathlon Federation.
Available in four flavours, the Power Balls are wholesome, natural protein snacks based around the brand’s peanut butter. Each Power Ball pack contains simple, natural ingredients including peanut butter, gluten-free oats, roasted peanuts and dried fruit, and nothing at all artificial.
The new product fits with Whole Earth’s brand positioning, “Fuel Good, Feel Good”, which underpins the brand’s advertising and social media strategy and focuses on the natural goodness and health benefits of Whole Earth’s nut butters.
The launch will be supported by advertising, on-pack promotions, consumer PR and social media in addition to a large office-sampling drive.
Capitalising on all its sports partnerships, Whole Earth will introduce the new Power Balls snack to fitness fans and athletes at dedicated events throughout the year, including Man v. Horse in June and two British Triathlon events in 2017.
Katrina Farmer, senior brand manager for Whole Earth at Wessanen UK, says: “We are proud to bring Whole Earth’s Power Balls to market. The natural nutritional benefits of the Power Balls, coupled with a convenient pack format and bite-size pieces, makes them perfect for people on-the-go looking for a quick energy boost.”
The handy, bite-size Power Balls are available in a convenient re-sealable pack with five balls in each. The packs feature four great-tasting variants; classic peanut butter, coconut, pumpkin chia & flax seed, and goji & red berries (rrp £1.99).