Weetabix serves up partnership with Disney

Weetabix has unveiled a new collaboration with Disney.

The agreement will see a series of Disney and Marvel-inspired products, with new cereal shapes in the pipeline. The first part of the collaboration is a ‘100 Years of Wonder’ Multigrain Hoop pack, celebrating the landmark anniversary with an assortment of characters on display.

Every variant will be HFSS-compliant and adhere to stringent Disney and Marvel Kitchen nutritional standards

The deal will be supported by striking in-store activations, as Weetabix aims to create theatre with eye-catching duel branded pallet drops, POS, and gondola ends to deliver an exciting shopper experience that drives sales.

Al Porter, marketing controller at The Weetabix Food Company, said: “The coming together of these two iconic family brands is a landmark moment for the breakfast sector. Working closely with Disney, we’re excited to be inspiring children’s imaginations right from the very start of the day.

“It’s safe to say this collaboration is inspiring more than just our customers - our teams are already working hard at optimising Disney’s rich character and hero heritage to create even more breakfast wonder with some unique twists expected… watch this space!”