Walkers is promoting its new flavours: BBQ Pulled Pork and Spicy Sriracha, with the launch of its latest TV campaign.
As part of the activity, Walkers brand ambassador Gary Lineker will be joined by comedy actress Emily Atack for a new TV advert airing on 22 February.
The pair will be shown running a Walkers food truck, serving the new crisps to the general public in a street food market setting.
Andy Hawkswell, marketing manager for Walkers at PepsiCo, said: “Emily and Gary are the perfect pair to launch our two new flavours. When it comes to Walkers, nobody is more competitive than Gary, but fresh from being crowned queen of the jungle, Emily isn’t one to shy away from a challenge either. So we have had a bit of competitive Walkers fun to in our new advert, people will just have to wait and see who grabs the glory.
“Us Brits love experimenting with new flavours and our latest additions to our flavour range won’t disappoint. BBQ Pulled Pork and Spicy Sriracha are inspired by Street Food from across the world.”
The new flavours will also be supported by additional digital marketing and in-store activation from the end of the month.