Walkers scares up Halloween campaign for Wotsits and Monster Munch

Walkers has launched its latest digital and out-of-home Halloween campaign centred around Wotsits Giants and Monster Munch Giants.

The campaign plays on the idea of ‘Scarily Giant’ snacks, with the digital and out-of-home creatives mimicking the traditional black and white horror films, as adults are spooked by giant versions of their favourite snacks - Wotsits and Monster Munch.

The campaign is now live until 31 October, across digital and OOH, and will include influencer and PR activity.

Senior marketing director at Walkers Wayne Newton, said: “The Savoury Snacks Category is an important category during the season, and adult shoppers are the main driving force behind this. Our latest campaign will help to encourage savoury snacking purchases amongst adults looking for nostalgic flavours and drive awareness of the importance of the Savoury Snacks Category this Halloween.”