Walkers has relaunched Bugles cone crisps into the UK market.
Available now, Bugles will be supported with a new TV campaign alongside strong levels of in-store shopper marketing and social media campaign.
Walkers is also helping retailers maximise sales offered by the Bugles launch by producing a four-case mixed stacker of Bugles and Doritos best sellers.
Nick McGrath, Senior Sales Director, Impulse at PepsiCo, comments: “We are excited to bring Bugles to the impulse channel, the range has been extremely popular throughout Europe and North America because of its fun shape, tasty crunch and great flavours, and we are confident that launching the product in the UK will fuel snacking sales for retailers here. We are confident that the theatre and excitement around this will help retailers continue to boost snacking sales, a category which is already growing at 2.7% year on year (Kantar WPO Total Impulse Data to 52 wk 28.02.16).”
The new crisps are available in sharing packs (rrp £1.99 per 110g) of cheese, sour cream and black pepper and southern style BBQ. They also come in multipacks of six (rrp £1.50) in cheese and southern style BBQ as well as singles 30g packs (rrp £0.57) of cheese and southern style BBQ.
Bugles crisps have previously been sold in the UK in the early 2000s.