Consumers are being tempted with half-price entry to 27 attractions from Merlin Entertainments in an on-pack promotion running on Walkers snacks.

All standard grab bags feature the promotion, offering discounts to locations such as Legoland, Thorpe Park and Alton Towers.

Said Matt Goddard, head of impulse field sales
at PepsiCo: “The 
latest promotion will drive sales across the crisps category and offer shoppers great value family days out, which is a perfect fit for Walkers.”