Walkers has unveiled its Christmas campaign for 2023. The campaign – titled Walkers, Actually Made for Sharing – captures some of the well-known struggles of sharing during the festive season, from scrapping over the last Christmas tree; arguing over the game controller and having to fit one too many people on the sofa.
The campaign will be supported by OOHTV, with the advert playing on big screens at Christmas markets across the country, as well as OOH adverts, radio and social – from now until 31 December.
Wayne Newton, Walkers senior marketing director, said: “We know that Christmas is the season of good will but as a nation, let’s be honest, we aren’t always the best at sharing – particularly, during the testing times we’re faced with during the festive season. However, Christmas simply wouldn’t be the same without sharing a bag of Walkers crisps with family and friends. By bringing to life those relatable, funny moments, our new campaign aims to bring smiles to the nation’s faces and remind them that whatever the festive occasion, Walkers is actually made for sharing.”