Volvic has revamped its entire plain, sparkling, Juiced and Touch of Fruit ranges.

Available now, the new look is designed to give the portfolio a modern twist as well as creating a more consistent look across the brand’s different ranges. The new packaging will be supported by a £1m TV, social media and advertising campaign which will be rolled out in autumn.

Volvic brand manager Alastair Strang said: “Consumer testing has shown us that this new look has a much stronger standout.”