Volvic, the water brand from Danone, is kicking off its biggest marketing campaign to date across its flavoured water ranges, Touch of Fruit and Juiced.
The ‘Let It Out’ initiative, backed by an investment of more than £3million, is a product-led campaign told in a way that emotionally connects with the millennial target audience. Consumers will be inspired to “let out” their optimism and positivity whilst enticing them to ‘let out’ the deliciousness inside every bottle of Touch of Fruit and Juiced.
Adrienne Toner, senior brand manager at Volvic, says: “Health is one of the big trends at the moment. We know consumers are actively moving away from sugary carbonated drinks and into soft drinks that they view as healthier. However, we also know not everyone enjoys the taste of plain water. That’s where our Volvic flavoured waters range comes in, as it perfectly fills this gap.”
The campaign will run from July 17 until the end of August.