Vitamin-packed protein bars from nutrition brand Vitl are making their retail debut next month.
Available in Energy (Salted Caramel), Glow (Dark Chocolate & Raspberry), and Focus (Chocolate Brownie) flavours, each bar contains 14g of protein, is low in sugar, and filled with vitamins and nutrients like zinc and magnesium, to keep consumers energised and invigorated. A single bar contains 143 calories and has an RRP of £2.49. The bars are launching in selected Spar stores across Yorkshire and the Midlands from 1 July, as well as in 75 WHSmith Travel stores.
Charles Stiles, retail lead at Vitl says: “We are proud to be launching our range of Vitamin & Protein Bars into convenience retailers this summer. We have seen a boom in the expansion of the healthy snacking category over recent years, and believe Vitl bars will drive incremental sales to the fixture by recruiting shoppers seeking different functional health benefits in their snack offer, but not willing to compromise on indulgent taste.”
Retailers interested in stocking the bars can email wholesale@vitl.com for further information
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