Velvet Crunch range relaunched by KP Snacks

KP Snacks has relaunched its Velvet Crunch range in a bid to grow sales of healthier snacks.

Velvet Crunch Gourmet Bites are available in three flavours – Thai chilli & aromatic sweet basil, mature Cheddar & onion and salt & rich balsamic vinegar. They come in 20g bags (rrp 59p) which have 87 calories per pack. The entire Velvet Crunch range is being supported by wholesale promotions and a national PR campaign.

Convenience trading controller Matt Collins said: “The newly relaunched brand meets the demand of adults who want healthy snack options with ‘real snacking pleasure’ without comprising on taste.”