Tyrrells unveils £1.2m festive campaign

KP Snacks’ Tyrrells brand is returning to TV in the lead up to Christmas with its ‘Tyrrellbly Tyrrellbly Tasty’ campaign. Running from 28 November to 18 December, the advert will showcase Tyrrells Lentil Crisps.

The advert features classic Pathé footage, keeping the Tyrrells brand front of mind during the critical Christmas period. The £1.2m media investment sees the TV advert supported with a social media campaign, running throughout November and December.

Amy Heap, Tyrrells marketing manager, said: “The festive season creates an increase in demand for premium products as shoppers look to treat themselves and also sees a rise in sharing purchases with an increase in gatherings with family and friends. We want to make sure Tyrrells is front-of-mind for these occasions and our new Tyrrells TV campaign is key to achieving this.

“Designed to engage shoppers and drive brand penetration at Christmas, the TV and social media campaign combines creativity and classic imagery associated with the Tyrrells brand.”