Lynx has undergone a complete brand repositioning in an effort to drive relevancy amongst the Gen-Z audience.
The firm is also revamping its Poppets, Fox’s Glacier and Barratt Liquorice ranges.
The firm claims that coconut protein bars are showing strong growth.
Sharp’s Brewery has launched a new Doom Bar ‘fridge pack’.
Pladis is expanding the Jacob’s Mini Cheddars brand with the launch of price-marked packs (PMPs) for three of its flavours.
The launch is set to capitalise on the drink’s popularity in cafes.
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