Peperami is launching a Tex-Mex variant - its first new flavour for eight years.
This is the first new flavour since Jack Link’s launched the Barbeque Peperami in 2008.
Peperami looked into research on the nation’s eating habits which revealed that Mexican food has knocked Chinese food off the top spot as our favourite foreign cuisine, with a third of UK families (30%) buying or trying Mexican food in the past year (Robinson, 2015).
Peperami Tex-Mex is flavoured with onion and spices including cayenne pepper, paprika, coriander, garlic, nutmeg and cinnamon.
It will be available as a single 25g stick, in packs of five, or in bags of Sharers and Snack Packs. Tex-Mex will join the existing range of Original, Hot, and Firestick.
The launch will be supported by a £1 million spend across TV, PR, social and digital activity throughout 2016.
Jack Link’s marketeer Pavan Chandra said: “We’re extremely excited to introduce the first new Peperami flavour in almost a decade. We have analysed trends and listened to our consumers so we are confident that Tex-Mex is a snack which can be enjoyed by people of all ages and will satisfy their desire for new, exciting flavours.”
Peperami Tex-Mex will begin its roll out in the UK from March 2016.