Love Drinks is tipping 2024 to be the year of the margarita, as flavoured tequila brand Neurita joins its line-up of alcohol brands.
Launched in October 2022, the brand aims to revolutionise the tequila industry with its refreshing take on the iconic cocktail.
The range of flavoured tequilas are available in 70cl bottles at an RRP of £36.70 and include Neurita Tequila Blanco – Citrus, Neurita Tequila Blanco - Rosa and Neurita Tequila Blanco – Picante.
The flavours are crafted with agave Tequila Blanco, sourced from one of Jalisco’s [state in Mexico] most respected producers, and are then infused in the UK with real fruit extracts and botanicals.
They are available via Booker, LWC and Dunns in Scotland, with plans to bring on board additional regional wholesalers in the coming weeks.
Samantha Burke managing director of Love Drinks said: “Flavoured spirits have been one of the standout sectors in recent years with interest and innovation through the roof. With serious momentum around tequila and mezcal, Neurita taps into a real sweet spot in the category so it’s great to be working with such a vibrant brand that we expect to be one to watch in 2024.”
Lucy Smith founder of Neurita said:“It’s been a whirlwind 12 months launching the brand but the reaction and feedback has been astounding. The case study for Neurita has been proven with our tribe of Neurita margarita lovers steadily building. With over 50,000 Neurita margs already enjoyed in the UK alone, the brand offers something fresh and modern to the category so we’re delighted to join up with Love Drinks to drive further growth in the On and Off-trade.”