Ten Locks has added the inspirational Italian De Torino vermouth brand Cucielo to its portfolio of premium drinks.
Available now to the UK off and on trade via Ten Locks, Cucielo is geared towards professional bartenders and premium retailers seeking high quality aperitives.
Cucielo Rosso (rrp: £25) and Cucielo Bianco (rrp: £24) are created using Italian-produced alcohol from quality molasses, naturally sourced botanicals and Italian wine from carefully selected, quality Trebbiano di Abruzzo with Grillo and Ansonica from Sicily.
An integrated PR, social media and experiential campaign will showcase the brand’s Italian positioning with a contemporary twist via its “Il Tempo Vola” - or “time flies” - campaign which will urge consumers to take time for the aperitivo moment.
Becky Davies from Ten Locks said: “We see Cucielo not only flourishing in the cocktail arena of the UK’s best bars but luxury retail department stores and food halls where - owing to their ability to showcase brands with tasting sessions and cocktail inspiration – we know it will hit the right note with consumers.
“A stand-out winner of the at-home cocktail making trend, which was borne out of the lockdowns, vermouth is of growing interest to the UK on trade, too. Once a relatively unnoticed ingredient in Negronis and Manhattans, vermouth is finally seeing its day in the sun.”
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