Diageo Reserve has announced the launch of two new formats for its premium Tanqueray ready-to-drink portfolio.
Tanqueray London Dry Gin and Tonic (6.5% abv) and Tanqueray Flor de Sevilla Distilled Gin and Tonic (6.5% abv) will be presented in bespoke glass bottles with a screw cap to enhance the brand’s 70cl bottle.
Rich Larkin, head of Diageo Reserve GB, said: “We’re really excited to be launching two premium and quality-led RTD innovations so that customers can enjoy a perfect Tanqueray serve every time. As we step into the summer season, we’re confident that the Tanqueray and Tonic premixes will be the perfect addition to shopping baskets for occasions across the off-trade – including at home, picnics, barbecues, garden parties and festivals.”
Tanqueray London Dry Gin and Tonic and Tanqueray Flor de Sevilla Distilled Gin and Tonic will be available across the off-trade in 4x275ml packs and 275ml single serve bottles from the end of May with an rrp of £10 and £3 respectively.