Tanqueray has launched a new global campaign to encourage consumers to bring the gin conversation back to taste.

The multi-million-pound Unmistakably Tanqueray campaign suggests that Tanqueray’s flavour is so distinctive and perfectly crafted that you don’t even need to see the iconic green bottle to know you are drinking Tanqueray gin.

The artwork, which will be the showcased on OOH, print and digital around the world, features blindfolded models with a Tanqueray and tonic in hand.

Global head of Tanqueray, D-J Hageman, said: “As the world of gin continues to grow, it is getting ever more confusing about which one to choose. We want to bring the conversation back to what really matters – taste.

“For nearly 200 years, Tanqueray has always had an unwavering attention to taste and quality over anything else. Back in 1830 our founder, Charles Tanqueray searched the globe for the world’s best ingredients, ultimately choosing juniper, coriander, angelica and liquorice for his iconic perfectly balanced Tanqueray London Dry.

“To this day we still use these same four botanicals when making Tanqueray London Dry and we also use them at the heart of all of our variants – it is these core botanicals that make all of our gins so distinctive and full of flavour.”

Tanqueray master distiller, Terry Fraser, said: “At Tanqueray we are driven by quality, with only one in ten of all botanicals received at the distillery having the superiority and characteristics to go into Tanqueray.

“It is this attention to detail and the perfect balance of botanicals that really makes our taste unmistakable – trust me once you’ve experienced Tanqueray, you’ll never look at gin the same way again.”