Britvic has unveiled mango as its latest ‘Edition’.
Succeeding its Paradise Punch flavour, this latest rotation is available from 1 February for 12 months, and will be supported by social media and influencer activity to increase awareness.
Britvic’s retail commercial director in Great Britain Ben Parker said: “Our next big flavour launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers. We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand. In addition, Tango Mango aims to attract a broader range of shoppers including Gen Z and families, expanding sales opportunities for retailers. Innovating in the fruit flavoured carbonates category will always be important to Tango – with new and exciting sugar free flavours, which play on the brand’s bold, fun tone and personality, helping to increase consumer purchases.”
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