Swizzels expands its Christmas range with Gift Drums

British sweet manufacturer Swizzels has added Gift Drums to its festive line-up. Available in Love Hearts of Drumstick Mini Chew Bars variants, the Drums have an RRP of £2.99 and come in cases of six. 

Swizzels claims to be the number one sugar confectionery manufacturer for gifting lines in symbols and indies at Christmas, growing 47% YoY (IRI).

Alongside the new launch, the sweet maker will be offering Swizzels Advent Calendar 220g (RRP £5), Sweet Shop Favourites Pouches 450g (RRP £4), and Sweet Shop Favourites Tub 650g (RRP £5), which the firm claims is the no. 1 tub at Christmas, enjoying a 105% uplift (IRI).

Buoyed by the increasing popularity of plant-based diet, the company has been eager to maintain the high demand of its vegan range with the seasonal return of Party Mix 785g (RRP £5), Sweet Treat Tub 600g (RRP £4), Sweet Shop Favourites Carton 324g (RRP £3) and Minions Very Berry Chew bars with strawberry, blueberry, blackcurrant, and raspberry flavours, 140g (RRP £1.15).

Clare Newton, trade marketing manager at Swizzels, said:

“Christmas has established itself as one of the biggest retail events of the year and shows no signs of slowing down. It gives retailers a sales boost, especially when it comes to sugar confectionery.

“This year’s new Gift Drums are the ultimate festive gift, packed full of our much-loved light and fruity Love Hearts and mouth-watering Drumstick Chew Bars, sure to delight sweet fans of all ages.”