Swizzels 95th birthday retailer competition

Swizzels is offering one Super Retailer a chance to win £1,000 as part of 95th birthday celebrations

British sweet manufacturer Swizzels has £1,000 up for grabs for one lucky retailer as part of the firm’s 95th birthday celebrations. 

Retailers can take part when they purchase any three cases from the Swizzels hanging bag range as part of the company’s Super Retailer campaign. The range includes Curious Chews, Drumstick Squashies, Scrumptious Sweets, Refreshers Choos and Luscious Lollies.

To enter the competition, retailers need to upload their invoice or receipt via the QR code or visit the firm’s website. The competition opens on the 16th July and closes at 11:59pm on 30th September.

Despite challenging economic times, sugar confectionery has continued to grow 9.9% over the last year (Circana). Swizzels says this is a strong indicator that the sugar confectionery category has become a staple within consumers’ lifestyles and further instills how important it is for retailers to stock a complete range of hanging bags.

Clare Newton, trade marketing manager at Swizzels, said: “Our 95th anniversary is a great opportunity to celebrate and support the wonderful retailers we work with and help them enhance their offerings, while offering them the chance to win £1000 which could be used to make improvements within their store or allow them to take a well-earned break.

“It’s great to see retailers are taking vital steps to make sure that consumers are presented with popular brands and product lines that they’re actively seeking.

“At-home family and social occasions have been growing in importance, which has increased the popularity of our hanging bags containing a selection of well-loved sweets – the perfect sweet treats for every celebration!”