Greencore has relaunched food-to-go brand Sutherland Deli in order to boost its on-shelf appeal.
New packaging has been introduced that portrays a bold and colourful look. The design is ingredient led and each pack has its own unique appearance to make the range easier to shop.
The all encompassing range has been created to ensure there is choice for everyone, whether they are looking for their everyday favourite or something a little different. A range which now comprises of 30+ products.
Available from Monday 30th April, the new and improved range covers all the classic, top-selling flavours like Chicken & Bacon, BLT and Chicken Salad, but now with the addition of a broader choice of formats, including; premium wraps, snack pots and healthy salads.
Egg & Spinach Protein Pot is an exciting new addition to the range, catering for the growth in snacking whilst Falafel & Grains Salad has also been introduced to appeal to the more health conscious consumer.
Katy Carver, marketing controller at Greencore, said: “Our new Sutherland Deli food-to-go range has been created with the consumer at the forefront of our mind, offering both breadth and depth across key formats, carriers and flavours… creating moments of deliciousness for everyone all day long” She added that the range would be in about 500 retailers across the UK, and supported by point of sale material.